Encore360 Blog: Modern Content Insights

Developing a Content Marketing Strategy

Your Comprehensive Guide to a Successful Content Strategy

As an innovator, you likely already recognize the role marketing plays in your business. However, you may overlook the significance of background work and building the foundation for your content strategy. Planning your approach to audience outreach fosters productivity and efficiency while also yielding opportunities to enhance brand awareness. Your content managing team can run […]

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Commercial Greenhouse Growth

Content Strategies to Grow in the Commercial Greenhouse Market

The commercial greenhouse market is on fire. Expected to nearly double in value from $39.75 billion in 2023 to $86.79 billion by 2030, according to Maximize Market Research, this growth offers a golden opportunity for content marketers. That’s a 12% compound annual growth rate.

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Email Marketing

Craft Email Campaigns That Customers Want to Read

No one likes spam emails–that’s a given, right? Constantly receiving annoying, pointless fluff in your inbox is frustrating. You grit your teeth every time a weekly email from that one company (you know the one) pops up in your notifications. How often must you hit “delete” until they get the message?! Oof. Now, as a […]

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Small Audiences

Why Small, Targeted Audiences Drive Big Results

As business owners, we’ve all encountered the ideology that massive customer bases equate to higher success. While this statement does hold validity in some cases, you can easily find gaps in the argument when reading between the fine print. From an economic standpoint, larger audience pools raise the likelihood of client loss due to differing […]

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Local Marketing

9 Local Marketing Ideas to Drive Results

Becoming a globally recognized entity may not be your goal as a small business owner. Starting a company does not inherently mean aiming for constant expansion and development in another environmental sphere. In fact, keeping things home-grown can be incredibly beneficial for community-minded individuals like you. Local marketing can be a practical way to reach […]

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Brand Personality

Build a Strong and Unique Brand Personality

Brand personality speaks volumes about a business, telling audiences exactly what to expect through interactions or purchases. In layman’s terms, this phrase describes what customers envision and feel when they hear about a brand. Creating an image and voice that aligns with your values is paramount to your success in establishing an unmatched reputation. But, […]

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